Packaging & Brand Design
Group Design Director
Zuru New Zealand
Auckland
with Zuru
True is a body and haircare brand for every body. Loved by everyone who uses it, the range includes floral formulas for the spring-time scent-lovers, woody notes your dad will enjoy, and dessert-inspired blends for kids that smell good enough to eat.
With subtle-but-full fragrances and gentle formulations, True will elevate and invigorate your daily showering experience and leave skin lightly scented. pH-balanced and containing only clean ingredients, our products are dermatologically tested, hypoallergenic and free from things like sulfates, phthalates and parabens—so they’re safe for the whole family.