Packaging & Brand Design
Group Design Director
Zuru New Zealand
Auckland
with Zuru
LAURA POLKO is a stylist-led haircare brand created to meet the rising demand for high-performance, design-forward solutions in the premium haircare category. As more consumers perform salon services at home and actively seek better-performing products, the brand emerged as an opportunity to bridge the gap between professional credibility and everyday beauty rituals.
This project redefined the brand through the lens of system-led design—prioritising clarity, cohesion, and scalability. Every element was crafted to work together, forming a unified, modern brand world. At the heart of the range are asymmetrical shampoo and conditioner bottles: sculptural in form yet purposeful in function. This dual-form approach enhances usability, allowing the bottles to nest seamlessly not only with each other but into standard shower caddies and compact storage areas—blending aesthetic value with real-world convenience.
Bronze: Packaging: DINZ Best Awards 2025