Packaging & Brand Design
Group Design Director
Zuru New Zealand
Auckland
with Zuru
HABIT’s brand redesign was undertaken to enhance memorability and distinctiveness. The new HABIT name (shortened from Health by Habit), prominent 'H' emblem, and fun typography drive mental availability and shelf stand-out, while clearly highlighting product benefits. Bright, poppy colours and a premium combination of matte finishes and metallic foiling improve shelf appeal, particularly for the brand’s core demographic. The new packaging features a streamlined design with a child-proof cap, enhancing both value perception and safety.
With most vitamin and supplement purchases being made in-store, and customers often lacking prior research but valuing ingredient understanding, HABIT’s strong problem-solution approach and clear, simple packaging helps customers to make quick, informed decisions at shelf.
Finalist: Packaging: DINZ Best Awards 2024